HCC Research Corner
How Does Entertainment Influence Viewers?
Take a quick dive into media psychology research to learn about how the content we watch influences audience thoughts, beliefs, and behaviors.
Stereotypes in the Media: How Are They Effecting Our World?
Stereotypes in the media have always been an issue. HCC dives into the empirical research behind the consequential implications of spreading these types of generalized messages about groups of people in mass media.
Entertainment’s Role in Reality
Is the world more violent or are we just more aware of violence? Professor George Gerbner argues the latter. In the 1960’s, Gerbner founded the theory of media cultivation which argues that “those exposed to media interpret social realities according to how such realities are portrayed in the media.” There are a few key assumptions of cultivation theory. Let’s dive into them.
What is Media Literacy?
Everyone talks about being '“media literate,” but what does it actually mean? HCC has broken down this complex 21st century topic and provides some tips and tricks on how we as a Collective can create content with the principles of media literacy in mind.