Research in media psychology has shown that content that evokes transcendent emotions (e.g., compassion, inspiration, gratitude, hope) can positively impact viewers’ well-being. More specifically, the rise of transcendent emotions can increase viewers’ altruistic motivation and encourage pro-sociality, morality, spirituality, and connection with those around them.   

Our rating system will not only be used to help audience members increase their understanding of positive emotional experiences in media, but will also provide us with important data to present to creators, demonstrating insight as to how people are feeling and want to feel when consuming media.

With this information, we are able to use empirical data to inform industry members about how they may approach their creative process differently, with individual and societal well-being in mind.